About Me
I bridge the gap between Creative Strategy and ROI.
In a saturated market posting content is no longer enough. I help brands transition from passive visibility to active revenue generation by combining cinematic storytelling with data-driven ad infrastructure. My approach is simple Catch the eye with high-end production, and capture the lead with precision targeting..
Experience
Digital Marketing Strategist | Birth Marque Chenna
Oct 2025 – Present
- Strategic Growth: Spearheading digital roadmaps for key accounts, ensuring every piece of content serves a specific business goal (Awareness or Sales).
- Performance Marketing: Managing Meta Ad campaigns (₹50k–₹1L/mo), focusing on reducing Cost Per Lead (CPL) while scalinghigh-performing creatives.
- Content Direction: Writing scripts and directing video teams to produce high-retention ad creatives that stop the scroll.
- Client Consultation: Leading strategy pitches and monthly reviews, successfully securing retainer renewals and upsells.
Marketing Executive | Bombay Ceylon Studio Pvt. Ltd.Mumbai
Dec 2024 – Jun 2025
- Video Production: Executed end-to-end content creation (Scripting, Shooting, Direction) for diverse brand portfolios.
- High-Ticket Client Acquisition: Converted inbound social media leads into confirmed sales for interior design projects through strategic consultation.
- Project Management: Managed on-site production schedules, coordinating with creative teams to deliver assets under tight deadlines.
Social Media Manager | NRTS (Namrata Ramola Branding Solutions) Mumbai
Nov 2023 – Apr 2024
- Audience Growth: Developed data-driven content calendars that increased organic reach and audience
- Ad Optimization: Conducted A/B testing on ad creatives and targeting to improve overall campaign engagement
Social Media Manager Intern | La Polo Mumbai
Nov 2022– Apr 2023
- Event Coverage: Executed on-ground filming for high-profile polo matches and celebrity interviews
- Account Management: Handled daily account operations and community to maintain brand presence.
Skills
- Core Strategy: Creative Strategy, Brand Positioning, Performance Marketing , Content Roadmapping
- Content & Writing: Scriptwriting (Reels/Shorts), Ad Copywriting, Visual Storytelling, Content Direction
- Production: Cinematography, Video Production, Directing Shoots , Editing , Photography.
- Tech & Data: GenAI Prompting, Zapier , Meta Business Suite, Google Analytics 4 , Ai Tools .
Education
- PDGEM in Media & Advertising :St. Xavier's College, Mumbai | 2024 – 2025
- Bachelor of Mass Media :SIES College, Mumbai | 2021 – 2023
- Higher Secondary :SBOA Matriculation | 2020